March 19, 2026
I Built the Dream.
Then I Burned Out Anyway.
By Mary Tibbetts
We talk about burnout like it only happens to people who are struggling. People who
hate their jobs, who are underpaid, undervalued, or stuck somewhere they never wanted
to be.
Nobody warns you that it can happen when everything is going right.
The Dream
In 2018, I opened a flower shop.
It sounds simple when I say it like that. But this wasn’t just a business decision, it was
the fulfillment of a childhood dream. I had always wanted to own either a coffee shop or
a flower shop, and the day I unlocked those doors for the first time, I genuinely believed I
had arrived. I pictured one or two employees, relaxed hours, making beautiful things for
people I loved. I thought it would be my retirement. I thought it would be magical.
And for a while, it was.
The Boom Nobody Saw Coming
Then COVID hit.
In March 2020, I had one employee and a small cooler. I laid her off for ten days. On day
ten, I called her and said, please come back. What most people don’t realize about the
flower industry is that COVID didn’t kill it... It exploded it. People were grieving,
celebrating small moments, sending love when they couldn’t show up in person. We
were flooded.
We got a larger cooler. We went from one employee to four in what felt like overnight. We
pivoted, adapted, and kept going.
And then when restrictions lifted and people started having all the weddings and parties
and celebrations they had postponed for two years, we were there for those too. We
became something I never anticipated: a beloved neighbourhood flower shop and a
sought after wedding florist. We were looking at opening a second location. We won
awards. Customers drove across the city to find us.
By every measurable standard, I had built something extraordinary.
What Was Happening Underneath
Here’s what I didn’t talk about.
For two years, I was coming home from work and staring at the wall. I couldn’t hold a
conversation with my family. We’d go out for dinner and I couldn’t decide what to order,
not because I wasn’t hungry, but because my brain simply didn’t have anything left.
The decision making capacity was gone.
I wasn’t sleeping. The not sleeping was making everything worse. I stopped exercising. I
started leaning on alcohol more than I should have. I was exhausted in a way that sleep,
when it did come, didn’t fix.
At work, I was starting to make mistakes. Ordering errors. Snapping at my employees. I
could feel myself becoming someone I didn’t recognize, not the leader I wanted to be,
not the person I had worked so hard to become.
But the shop was successful. We were busy. People needed me. So I kept going.
I told myself I was fine.
My body knew otherwise.
New York, and What Happened Next
In 2024, I won a scholarship to train in New York City with a world renowned florist. I
had beaten out over 1,000 other applicants. It should have been one of the greatest
moments of my career.
I didn’t feel well the whole time I was there.
When I came back, I had a seizure.
Then another. And another. Over the following weeks, I was in and out of the hospital,
temporarily paralyzed, unable to move my legs, unable to lift my arm to my own face to
eat. After extensive testing, I received a diagnosis of Multiple Sclerosis.
One of the things I learned, and that I want every person reading this to really sit with,
is that while stress doesn’t cause MS, it is one of the most significant known triggers
of the disease. My body had been signalling to me for two years that something was
wrong. I ignored every single message.
So my body stopped asking and started insisting.
Mother’s Day 2024
My legs had stopped working again that day. I couldn’t bring my arm to my face. My
husband helped me to the washroom at the shop.
And somewhere in the middle of the busiest floral day of the year, surrounded by flowers
and customers and everything I had built, I made a decision.
I am more important than the flowers.
I sold the shop.
The Second Chance
I won’t pretend it was easy. I grieved that shop. I still do sometimes.
But I also made a choice that day that I believe saved my life, or at the very least, saved
the quality of it. I went back to school. I became a certified holistic wellness coach,
initially just to learn how to take care of my own body and navigate my new reality.
Through that journey, I found the MS Nation Community Foundation. I found a purpose I
didn’t know was waiting for me.
I had two ways to look at what happened: the worst thing that had ever happened to me,
or a second chance.
I chose the second chance.
Now I spend my days helping others find theirs, before their body makes the decision
for them.
What I Want You to Take From This
Burnout isn’t a badge of honour. It isn’t proof that you work hard or that you care. It is
your nervous system running out of runway, and if you don’t land the plane, it will land
itself.
The signs were there for me for two years. The wall staring. The decision fatigue. The
sleep problems. The irritability. The mistakes. The turning to things that numbed instead
of restored.
I know many of you reading this recognize those signs, maybe in yourself right now.
You are the most important thing in your life. Not your business, not your team, not your
clients, not your to-do list. You.
You can still be a giver. You can still show up for others. But you cannot pour from
empty, and you cannot lead from a place of depletion forever.
I learned that lesson the hard way. I’m sharing it so you don’t have to.
Mary Tibbetts is a keynote speaker on burnout and leadership, a certified holistic
wellness coach, and the founder of a nonprofit community supporting people living with
Multiple Sclerosis. She speaks to organizations about what burnout really looks like,
and what it costs when we ignore it.
March 19, 2026
I Built the Dream.
Then I Burned Out Anyway.
By Mary Tibbetts
We talk about burnout like it only happens to
people who are struggling. People who hate their jobs, who are underpaid, undervalued, or stuck somewhere they never wanted to be.
Nobody warns you that it can happen when everything is going right.
The Dream
In 2018, I opened a flower shop.
It sounds simple when I say it like that. But this wasn’t just a business decision, it was
the fulfillment of a childhood dream. I had always wanted to own either a coffee shop or
a flower shop, and the day I unlocked those doors for the first time, I genuinely believed I
had arrived. I pictured one or two employees, relaxed hours, making beautiful things for
people I loved. I thought it would be my retirement. I thought it would be magical.
And for a while, it was.
The Boom Nobody Saw Coming
Then COVID hit.
In March 2020, I had one employee and a small cooler. I laid her off for ten days. On day ten,
I called her and said, please come back. What most people don’t realize about the flower industry is
that COVID didn’t kill it, it exploded it. People were grieving, celebrating small moments, sending love when they couldn’t show up in person.
We were flooded.
We got a larger cooler. We went from one employee to four in what felt like overnight. We pivoted, adapted, and kept going.
And then when restrictions lifted and people started having all the weddings and parties
and celebrations they had postponed for two years,
we were there for those too. We became something I never anticipated: a beloved neighbourhood flower shop and a sought after wedding florist. We were looking at opening a second location. We won
awards. Customers drove across the city
to find us.
By every measurable standard, I had built something extraordinary.
What Was Happening Underneath
Here’s what I didn’t talk about.
For two years, I was coming home from work and staring at the wall. I couldn’t hold a
conversation with my family. We’d go out for dinner and I couldn’t decide what to order,
not because I wasn’t hungry, but because my brain simply didn’t have anything left.
The decision making capacity was gone.
I wasn’t sleeping. The not sleeping was making everything worse. I stopped exercising. I
started leaning on alcohol more than I should have. I was exhausted in a way that sleep,
when it did come, didn’t fix.
At work, I was starting to make mistakes. Ordering errors. Snapping at my employees. I
could feel myself becoming someone I didn’t recognize, not the leader I wanted to be,
not the person I had worked so hard to become.
But the shop was successful. We were busy. People needed me. So I kept going.
I told myself I was fine.
My body knew otherwise.
New York, & What Happened Next
In 2024, I won a scholarship to train in New York City with a world renowned florist. I had beaten out
over 1,000 other applicants. It should have
been one of the greatest moments of my career.
I didn’t feel well the whole time I was there.
When I came back, I had a seizure.
Then another. And another. Over the following weeks, I was in and out of the hospital,
temporarily paralyzed, unable to move my legs, unable to lift my arm to my own face to
eat. After extensive testing, I received a diagnosis of Multiple Sclerosis.
One of the things I learned, and that I want every person reading this to really sit with,
is that while stress doesn’t cause MS, it is one of the most significant known triggers
of the disease. My body had been signalling to me for two years that something was
wrong. I ignored every single message.
So my body stopped asking and started insisting.
Mother’s Day 2024
My legs had stopped working again that day. I couldn’t bring my arm to my face. My husband
helped me to the washroom at the shop.
And somewhere in the middle of the busiest floral day of the year, surrounded by flowers
and customers and everything I had built,
I made a decision.
I am more important than the flowers.
I sold the shop.
The Second Chance
I won’t pretend it was easy. I grieved that shop. I still do sometimes.
But I also made a choice that day that I believe saved my life, or at the very least, saved
the quality of it. I went back to school. I became a certified holistic wellness coach,
initially just to learn how to take care of my own body and navigate my new reality.
Through that journey, I found the MS Nation Community Foundation. I found a purpose I
didn’t know was waiting for me.
I had two ways to look at what happened: the worst thing that had ever happened to me,
or a second chance.
I chose the second chance.
Now I spend my days helping others find theirs,
before their body makes the decision
for them.
What I Want You to Take From This
Burnout isn’t a badge of honour. It isn’t proof that you work hard or that you care. It is
your nervous system running out of runway, and if you don’t land the plane, it will land
itself.
The signs were there for me for two years. The wall staring. The decision fatigue. The
sleep problems. The irritability. The mistakes. The turning to things that numbed instead
of restored.
I know many of you reading this recognize those signs, maybe in yourself right now.
You are the most important thing in your life. Not your business, not your team, not your
clients, not your to-do list. You.
You can still be a giver. You can still show up for others. But you cannot pour from
empty, and you cannot lead from a place of depletion forever.
I learned that lesson the hard way. I’m sharing it so you don’t have to.
Mary Tibbetts is a keynote speaker on burnout and leadership, a certified holistic wellness coach,
and the founder of a nonprofit community supporting people living with Multiple Sclerosis. She speaks to organizations about what burnout really looks like,
and what it costs when we ignore it.
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conversation to your Team?
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Ready to bring this
conversation to your Team?
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